We are happy to announce that our iconic brand Picaras won the first Gold Effie in the Product Line Extension category. A recognition that fills us with pride and highlights the “As fresh as you” strategy of our limited edition Picaras Menta. This recognition motivates us and inspires us to continue pursuing extraordinary results! #AFutureOfUs.
This is an achievement that definitely encourages us to keep on creating experiences and innovations; to work on surprising our customers and consumers in a consistent way.
Congratulations to our talented Marketing team, the entire CNCH family and all our allies who made this possible.